Dhaya Raja

• Designed and shipped a BI dashboard tracking 23+ KPIs across 6 operational modules — pricing, market sizing, competitive positioning, product attributes, and risk diagnostics — used to drive category-level product decisions.
• Reduced manual market-analysis time by 85–90% by building a multi-agent AI system in n8n that automated trend detection, competitor tracking, and marketing-content generation.
• Named top performer, finishing in the top 10% of the extern cohort.

• Built and optimized 48 chapter profile pages for the GoGreek outreach program, delivering publishing and layout templates that powered 400+ clubs, 500+ SeaGrant publications, and 28 service-overview pages.
• Led a 2,000+ page site A/B migration across 12 enterprise clients, resolving accessibility defects via Acquia Optimize and remediating inaccessible code surfaced in ServiceNow tickets.
• Streamlined internal processes by automating Microsoft Forms responses with Power Automate and centralizing documentation in SharePoint.

• Scaled organic social reach to 11.4K+ views across Instagram, LinkedIn, and Discord through targeted campaigns and high-quality visual content.
• Orchestrated speaker panels featuring Microsoft leaders (Scott Hanselman, VP; Andy Beach, former CTO; JJ Cadiz, Principal PM), boosting campus-wide engagement.
• Authored a strategic handbook standardizing project deliverables for a student consulting partnership with Cardinal Services.

• Built and shipped a solo AI app end to end, driving 500+ downloads.
• Presented go-to-market and positioning strategy to a board of judges at the capstone fair.
• Increased pre-launch reliability with 16 edge-case and 8 fallback test scenarios to support user acquisition.

github.com/adulbrich/ephira