Dhaya Raja
Product Marketing | Go-to-Market & Growth — Los Angeles, CA
About
Product marketer who builds before she positions. Computer Science graduate (Oregon State University, June 2026) with hands-on experience building AI agents (n8n), running competitive intelligence, launching products, and scaling content brands to 27K+ followers. Top performer (top 10% of cohort) at a Wayfair AI Agent Engineering externship, where a multi-agent AI system cut research time by 85–90%.
Experience
- AI Agent Engineering Externship, Business Intelligence — Wayfair (May–July 2026): Benchmarked Wayfair against Amazon and Walmart across 9 pricing data points; built a live BI dashboard (23+ KPIs across 6 modules) that cut manual research time 85–90%; automated competitor tracking and content generation with a multi-agent AI system (n8n).
- Marketing Lead, Product Management Club — Oregon State University (Aug 2025–June 2026): Led brand strategy and marketing for the launch of OSU's first Product Management Club, growing organic reach to 11.4K+ views across Instagram, LinkedIn, and Discord; secured speaker partnerships with senior tech leaders.
- Content Creator — Pinterest (ongoing): Scaled a content brand from zero to 27K+ followers and 34K+ average monthly viewership.
- Product Manager Externship, Positioning & GTM — BeReal (July–Sept 2026): Synthesized BeReal's business model and competitive landscape into a stakeholder snapshot, benchmarking 6+ features against Snapchat; coded user sentiment and found 44% of BeReal streak feedback cited bugs or lost streaks; built an 8-slide stakeholder pitch backed by a 6-person focus group (5 of 6 would use the feature again, 4.5/5 brand-authenticity fit, 2 of 3 competitor-app users would consider switching).
- Digital Experience Assistant — OSU College of Business, IT (UIT) (Nov 2024–July 2026): Resolved 2,000+ open accessibility cases across 5 clients in a 3-month window.
Projects
- Ephira — Menstrual cycle tracking & wellness app, senior capstone project. Dhaya is part of the cofounding/developer team. Launched and marketed the product to 500+ downloads; presented go-to-market and positioning strategy to a board of judges at the capstone fair. (github.com/adulbrich/ephira)
- Corvo Time Machine — AI historical map experience, independent project. Designed and built a full-stack AI-powered historical experience using Base44. (corvallis-time-travel.base44.app)
Awards & Certifications
Skills
Go-to-market strategy · product positioning · value proposition · message testing · product launch · product narrative development · competitive intelligence · market segmentation · CAC · LTV · market sizing (TAM/SAM/SOM) · sales enablement · product collateral · case studies · cross-functional alignment · voice of customer · demand generation · funnel optimization · CRO · customer retention · campaign management · social/content/brand/email/influencer marketing · Python, JavaScript, SQL, C, C++, HTML/CSS · Jira, ServiceNow, Acquia Optimize, Drupal, n8n, Power Automate, Altair AI Studio, Figma, Canva, GitHub, SharePoint, Google Workspace, Microsoft Office.
Education
B.S. Computer Science, minor in Business Information Systems — Oregon State University, June 2026. GPA 3.76. College of Engineering Dean's Honor Roll (11×). Product Management Club — Marketing Lead.
Contact
Email: dhayanraja@gmail.com · LinkedIn · Instagram · Pinterest · Résumé
