Dhaya Raja

About Dhaya: a product marketer who builds before she positions.

Social media stats: TikTok 213K+ views, Instagram 180K+ views, Pinterest 27K+ followers.

Portfolio impact: Wayfair BI dashboard with 23+ KPIs across 6 modules; GoGreek 48 chapter profiles powering 400+ clubs; Ephira app 500+ downloads.

Projects: Wayfair externship portfolio, Ephira open-source app, GoGreek chapter profiles.

My skills

Exhibition: lifestyle photography from galleries, matcha cafes, and content creation.

About

Product marketer who builds before positioning. During a Business Intelligence externship at Wayfair, Dhaya used AI agents to cut research time by 85–90% and was named a top performer in the top 10% of her cohort. Outside of that, Dhaya scaled a content brand to 27K+ followers from zero and built a full app solo. Drawn to brands with a real point of view — the kind people talk about, not just buy from.

Highlights & Impact

Wayfair BI Externship: Designed and shipped a BI dashboard tracking 23+ KPIs across 6 operational modules — pricing, market sizing, competitive positioning, product attributes, and risk diagnostics — used to drive category-level product decisions. Reduced manual market-analysis time by 85–90% with a multi-agent AI system (n8n) automating trend detection, competitor tracking, and content generation. Top performer, top 10% of cohort.

Ephira (open-source app): Built and marketed a solo app to 500+ downloads; presented go-to-market and positioning strategy to a board of judges at the capstone fair. Increased pre-launch reliability with 16 edge-case and 8 fallback test scenarios.

GoGreek / Oregon State University: Built and optimized 48 chapter profiles with templates powering 400+ clubs, 500+ SeaGrant publications, and 28 service-overview pages. Led a 2,000+ page site A/B migration across 12 enterprise clients, resolving accessibility defects via Acquia Optimize.

Skills

Go-to-market strategy · competitive intelligence · voice-of-customer research · campaign management · content & brand marketing · A/B testing · positioning & messaging · market sizing (TAM/SAM/SOM) · customer segmentation & personas · product launch · sales enablement · demand generation & CRO · funnel optimization · social & community growth · SEO & web accessibility · case studies · SQL · Python · n8n automation · prompt engineering · analytics & BI dashboards · Figma · Notion · Jira.

About

Highlights & Impact

Social & Content Growth

Skills

Education

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